Content marketing can be a great strategy to increase website traffic and raise brand awareness across the internet. While it is still a budding industry, there are key ideas to keep in mind in order to be successful. Lauren Carlson of CRMSoftware.TV recently sat down with marketing expert Joe Chernov to discuss the "sampler platter" of skills needed to thrive in the relatively new field of web content marketing. He emphasized five points...
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
