Earlier this year, Forrester Research estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel's ability to produce new-to-file customers, generate incremental customer acquisition and attract consumers who spend more than the average online shopper. While all indicators point to marketers investing more in the affiliate channel in 2013, where and how those budgets are allocated will vary. Here's how I believe we'll see those investments divided among the following five key areas....
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Oracle Acquires Marketing Automation SaaS Eloqua
December 21, 2012
From Business 2 Community
Reuters is reporting that Oracle Corp. has agreed to buy Eloqua Inc., which recently went public, for about $871 million. Joe Payne, CEO of Eloqua, has released a statement on the company's website — which is also posted on the Eloqua homepage — stating that the agreement is expected to close in the first half of 2013.
10 Content Marketing Tips You Can Employ Now
December 18, 2012
From Social Media Examiner
Are you looking for content marketing ideas? Need some actionable tips you can put to use today? We asked 10 content marketing experts for their best content marketing tips.