As digital marketers, we spend so much time worrying about things like link-building techniques and on-site optimization best practices that we seem to forget that running a business online is about much more than technical website performance. Whenever products, services or ideas are being sold online, there's a certain amount of traditional marketing that must be present as well!...
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FCC Ruling on Text Messages Paves Way for Bigger Commitment to Mobile Marketing
December 4, 2012
From Mobile Marketer
A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing. The FCC's ruling last week clarifies that sending a text message to consumers confirming the receipt of an opt-out request does not violate the Telephone Consumer Protection Act. Several marketers have been sued over these messages because the TCPA does not address opt-out confirmation texts directly, causing others to take a more cautious approach to mobile marketing.
The Pope's Twitter Feed Runneth Over for Pontiflex
December 4, 2012
The Papal Twitter account launched Monday with the handle @Pontifex, so named for a Latin word referencing a member of the ancient priests of Rome. It's also very similar to @Pontiflex, the handle for Pontiflex, a mobile advertising platform and No. 16 on this week's Crain's
list of Best Places to Work in New York City. Since early Monday morning, the company has gotten between 50 and 75 new followers each hour and hundreds of tweets from Twitter users who have accidentally inserted "L" into what they thought was the Pope's handle, according to Crain's New York Business