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Are You Guilty of These 3 Marketing Bad Habits?

December 4, 2012
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As digital marketers, we spend so much time worrying about things like link-building techniques and on-site optimization best practices that we seem to forget that running a business online is about much more than technical website performance. Whenever products, services or ideas are being sold online, there's a certain amount of traditional marketing that must be present as well!...


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A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing. The FCC's ruling last week clarifies that sending a text message to consumers confirming the receipt of an opt-out request does not violate the Telephone Consumer Protection Act. Several marketers have been sued over these messages because the TCPA does not address opt-out confirmation texts directly, causing others to take a more cautious approach to mobile marketing.
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