The thick of the 2012 holiday season is here. And if you're a retailer, hopefully you haven't just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011-up about 15 percent from 2010. And nearly 51% of the U.S. population are avid mobile Internet users, according to 2011 U.S. Census department figures. If we put two and two together, it's safe to say it's going to be a busy holiday season for eTailers, and their mobile sites will be no exception...
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Google Introduces Targeting Improvements to Help More Marketers ‘Get Local’ for Holidays
November 16, 2012
From Search Engine Land
While this will be a true multichannel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 percent to 90 percent of online consumers do research before buying offline. This has been documented by several surveys and it makes anecdotal and intuitive sense. Yet most marketers appear to have not fully understood this until recently.
Conversion Optimization Tips to Deploy Before the Holiday Rush
November 14, 2012
From Search Engine Watch
That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after Thanksgiving with Black Friday and Cyber Monday. If you haven't already started, right now would be the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday season.