With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending. By the time this article publishes, the holiday season will have been either a resounding success for online marketers, or a doomsday proposition only imagined by Wall Street pundits and Mayan mathematicians (if we're still here to read this)....
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The Mayan calendar ended this month. Contrary to the "predictions," it wasn't the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let's take a quick look at the history of web content and trends for 2013.
D-Commerce And The Pixel Web: The Future of E-tailing
December 28, 2012
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There are 2 broad trends that will change the way marketers think about promoting products: Text web is changing to a hyper-visual Pixel Web and demand creation is shifting from the search box to curated feeds and giving rise to discovery commerce or d-commerce. The Web is changing from a collection of text and links to a hyper-visual Pixel Web turning into a Web of things and objects. Because images are easy to produce, consume, share and collect, they democratize influence and breed a new tribe of highly engaged brand advocates and influential users.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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