Change, innovation, progress ... while these terms should always be associated with the positive, for marketers entrenched in their current methodologies, the future can seem downright scary as the lines blur. The ways in which consumers can now discover, consume and engage products and services makes it a challenge for marketing professionals to keep up. It only makes sense that with dynamic change, some concepts fall by the wayside, while others emerge to further our goals. Here are some pertinent predictions for 2013:
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Should B-to-B Marketers Ignore Personal Email Addresses?
November 20, 2012
From Eloqua's Revenue Marketing Blog
In B-to-B marketing, it's conventional wisdom that contacts with personal email addresses (e.g., Gmail, Hotmail, Yahoo Mail) are somehow less valuable than those with corporate email addresses. To bust this myth, we looked at our own database and evaluated basic metrics such as email opens, website visits, form submissions and creation of leads to see if there were differences in relative engagement between the two groups. What we found was quite surprising.
6 Tips for Great B-to-B Videos
August 28, 2012
From Web Video Marketing Council
Thanks in large part to the popularity of video on the internet, video has become a more important part of many companies' B-to-B content marketing strategies. For obvious reasons, the process of creating an effective B-to-B video is a bit different than creating a B-to-C video, but that doesn't mean that it's an impossible undertaking. Here are six tips for B-to-B companies looking to put video to use as a sales and marketing tool.
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