Connect
Follow us on
Advertisement
 
 

7 Steps for YouTube Success

December 14, 2012
Get the Flash Player to see this rotator.
 
YouTube is the second biggest search engine in the world (well, if you pretend that search box is a search engine). It can drive a massive amount of traffic, help build your brand and work wonders for your search engine optimization. Alas, many organizations find the idea of producing all that content intimidating, not to mention the platform itself. Either that or they upload some glossy, expensive and unsuitable corporate video and hope for the best. But it doesn't have to be this way. The seven steps below will help you succeed with YouTube too....

 

Companies Mentioned:

More Suggested Content:

reebok_logo
Reebok Edits and Refines its Social Media Footprint
December 11, 2012 From AdAge
Reebok's social media presence had become unwieldy in recent years. Marketing managers around the world established Facebook pages for seasonal ad campaigns. Twitter accounts popped up for different product lines. And myriad YouTube channels were created to share content. Over the course of two social media audits, Reebok identified more than 600 social media accounts. "We were building pages based on our needs and campaigns," said Tyler Bahl, global brand engagement, media manager at Reebok. "We wanted to make it about our consumers and how they use social media."
 
YouTube logo
YouTube Pushes Holiday Sales Into Shoppable Video Ads
December 4, 2012 From ClickZ
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in-stream sales. Shoppable video is still in its infancy, but trends in online behavior and new shopping patterns are leading to a greater focus on the medium. Marketers have always had an eye out for sales through video content, but the path has largely been elusive. Google wants to change that by embedding clickable ads into products displayed on videos. 
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: