YouTube is the second biggest search engine in the world (well, if you pretend that search box is a search engine). It can drive a massive amount of traffic, help build your brand and work wonders for your search engine optimization. Alas, many organizations find the idea of producing all that content intimidating, not to mention the platform itself. Either that or they upload some glossy, expensive and unsuitable corporate video and hope for the best. But it doesn't have to be this way. The seven steps below will help you succeed with YouTube too....
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Reebok Edits and Refines its Social Media Footprint
December 11, 2012
Reebok's social media presence had become unwieldy in recent years. Marketing managers around the world established Facebook pages for seasonal ad campaigns. Twitter accounts popped up for different product lines. And myriad YouTube channels were created to share content. Over the course of two social media audits, Reebok identified more than 600 social media accounts. "We were building pages based on our needs and campaigns," said Tyler Bahl, global brand engagement, media manager at Reebok. "We wanted to make it about our consumers and how they use social media."
YouTube Pushes Holiday Sales Into Shoppable Video Ads
December 4, 2012
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in-stream sales. Shoppable video is still in its infancy, but trends in online behavior and new shopping patterns are leading to a greater focus on the medium. Marketers have always had an eye out for sales through video content, but the path has largely been elusive. Google wants to change that by embedding clickable ads into products displayed on videos.