Ben & Jerry
's is thanking its Instagram followers around the world by turning some of their photos into ads that will appear in local media in the fans’ own neighborhoods. The brand, which currently has nearly 124,000 Instagram followers who "like" its photos nearly 5,000 times per day, is encouraging them to submit photos that "best capture the euphoric feeling that comes with eating Ben & Jerry's," and tag them with #captureeuphoria....
More Suggested Content:
Brands Show Early Enthusiasm for Instagram Web Profiles
November 16, 2012
After the rollout of Instagram web profiles last week, some users fretted that an online repository for pictures carelessly posted of their voter ballots or Halloween costumes was reason to make their accounts private. Brands, on the other hand, are showing some enthusiasm for Instagram web pages, even if they don't quite know what to do with them yet.
Coca-Cola Launches Photo-Sharing App
November 8, 2012
Coca-Cola has long made happiness part of its brand DNA. Now extending that joy into social media, the iconic brand's Happy Places photo app and social network is encouraging people to share their happy moments with a new photo-sharing social network, Happy Places, and a free mobile app to enable it. The launch comes as Twitter is rumored to be ready to launch a photo filter, a move that Instagram's CEO says doesn't scare him.