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4 Twitter Ad Essentials

January 17, 2013
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The Associated Press (AP) is accustomed to writing headlines, but it recently made some of its own when it launched a new ad campaign on Twitter. The ads weren't designed to promote the AP, but Samsung. And both parties circumvented Twitter's ad service to buy and place them. Given that the @AP feed has over 1.5 million followers, it's an attractive advertising opportunity for a consumer brand. Still, some objected to the deal, saying it showed a lack of "journalism ethics" by blurring the line between editorial and advertising (AP did clearly label the post "Sponsored Tweet")....

 

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Only 18% of Top CEOs Are on Social Networks
January 15, 2013 From Mashable
Only 18 percent of the CEOs of the world's 50 biggest companies by revenue have one or more social networking accounts, according to a study released Tuesday by global PR firm Weber Shandwick. By comparison, the firm conducted a similar study in 2010 and found that 16 percent of the top CEOs had at least one social networking account, suggesting that not much has changed in the past three years. Social networks like Facebook and Twitter may be gaining users at a quick pace, but at least one group continues to be hesitant about joining: CEOs.
 
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Losing Twitter Followers? How to Gain and Keep More
January 14, 2013 From Social Media Today
Have you noticed you've been losing Twitter followers and you don't know why? Did you work hard to gain your followers and find yourself struggling to keep them? Do you have numbers but a very small engagement ratio? If you're losing followers, then there is a good chance you need to adjust some Twitter techniques to stop this from happening.
 

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