Follow us on

Beyond Mobile First: Think ‘Multiscreen’

January 4, 2013
Get the Flash Player to see this rotator.

Recently it seems as if mobile email has become the No. 1 discussion topic among digital marketers. What's the impact? How do you give subscribers the best email experience in order to get the highest engagement and conversion rates? How important is mobile optimization, anyway? Much of this conversation centers on the on-screen experience: What's the best way to design an email so it renders well and drives opens and clicks (that lead to conversions and other desired goals) on the tiny screen of a smartphone as well as the standard desktop version?



More Suggested Content:

Chris O'Hara, TRAFFIQ
Is Your Technology Helping You Win or Lose in the Digital Media Landscape?
May 12, 2011 From eM+C Daily
Media buying desks are so 2009. I mean, who doesn't have access to 800-plus exchange inventory sources and 30 different third-party data providers? In a world where well-heeled demand-side customers have all of the tools to buy audience efficiently, how do internet marketers effectively communicate?
Multiscreen Viewing Changing Consumers' Habits
February 14, 2011 From eMarketer
The three-screen media scenario — TV, computer and mobile — is giving way to a multiscreen media reality for consumers. Television screens and programming still command the lion’s share of Americans’ media day. But the internet is having a profound effect on consumers’ viewing habits and the proliferation of devices is altering their viewing behavior.


Click here to leave a comment...
Comment *
Most Recent Comments: