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Bing To Offer Click-To-Call Ads Through Skype

February 4, 2013
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Microsoft's search engine Bing might resemble a fast-moving train this year, as the search engine lines up a variety of product launches -- as many as one a week, depending on the country, Bing GM David Pann told MediaPost. Bing will make a foray in click-to-call ads geared toward specific market segments in a few months, with help from the Windows mobile team. The product road map leads to click-to-call video ads that will allow consumers to contact merchants through Skype technology, depending on the client installed on the phone....


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Facebook's Graph Search: A foursquare Killer?
January 28, 2013 From Social Media Today
OK, so unless you've been living under a rock for the past two weeks, you've probably heard of Facebook's big announcement on Jan. 15: Graph Search. More than a new "search tool," Facebook will now tap into its huge database of users’ interactions to power a search tool that will not simply provide you with a bunch of links, like in a classic search with Google, Yahoo or Bing, but rather add a whole social layer upon it. 
Are Bing Ads Coming to Facebook?
January 25, 2013 From Search Engine Watch
Graph Search is adding another dimension to Facebook, namely another way for users to get a little something more out of the system. Thus far, reaction from Facebook users has been lukewarm, at best, but there appears to be a lot going on behind the scenes that we may not have known. The first thing that really jumped out at me during all of the hoopla surrounding the event was this article from Bing Vice President of Search Derrick Connell. In the article, Connell talks about how Graph Search was a joint venture between Facebook and Bing.





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