Bing rolled out a new design for its social sidebar feature Tuesday, an update it hopes will make finding friends relevant to your search easier to do based on what those people have shared on the web. "At Bing, we realize that sometimes the most useful information doesn't come from ten blue links," the Bing Team posted on its official blog. "By bringing together knowledge from social networks with traditional web results, Bing is the only engine that saves you time allowing you to make decisions with greater confidence based on the input of other people."...
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Search engine marketing has long been a top driver of online traffic and a key area of investment for e-commerce merchants. After all, using search engines as a resource dominates online life for all users. Consumers turn to search engines specifically for shopping-related queries. According to Forrester Research, 83 percent of online consumers conduct product research prior to purchasing and 39 percent of first-time online purchasers begin their shopping with search.
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Company: Ideagility, an online marketing solutions provider
Product/Service: AgileBid, a pay-per-click bid management solution designed to automate PPC campaign managemenet for small and midsize businesses (SMBs)
What it Does: Optimizes a company's paid advertising spend across both Google AdWords and Bing Ads by focusing in on keywords that convert the most leads and sales, while shutting down those that don't.
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