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Blogging's Impact on Website Traffic and Leads

December 3, 2012
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Blogging has long been touted by marketers as a powerful business marketing tool. Personally, my bias generally takes me to the search engine optimization benefits of blogging:

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How Much Time, Money Do Small Businesses Spend on Social Media?
November 9, 2012 From Vertical Response
We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!). We asked how many hours small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging, we wanted to know what tasks take the most time, and what platforms small businesses are most active on. We also inquired about marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts.
 
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Reuters’ Twitter Account Hacked
August 7, 2012 From ZD Net
Reuters’ blogging platform was hacked last Friday, and a false story about an alleged interview with a Syrian rebel leader was posted. On Sunday, Reuters suffered a second security breach in which hackers gained control of one of its Twitter accounts, the publication confirmed. The ReutersTech account was hijacked and renamed to ReutersME (ME stands for Middle East). Reuters confirmed the breach in a tweet on its main Twitter account.
 

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