Connect
Follow us on
Advertisement
 
 

Brand Engagement Rate Still 1%, But Facebook is OK With That

November 15, 2012
Get the Flash Player to see this rotator.
 
Back in January, we told you about research findings that engagement rates on Facebook brand pages were at about 1 percent. A lot has changed since then, chiefly the controversial tweaking of an algorithm that determines how many people see brand posts and a change to how engagement is measured. So what's that engagement rate now? Still 1 percent. Or, to be precise, 1.4 percent. That's the percentage of fans and friends of fans of the top 200 brand pages on Facebook who are actually engaging with those pages, according to the Ehrenberg-Bass Institute, a marketing think tank based in Australia....

 

More Suggested Content:

Google+ vs Facebook
Video: Google+ or Facebook for Brand Engagement?
October 12, 2012 From Brafton
Google+ now boasts more than 400 million accounts ... but only 150 million active users. There have been debates about the value of Google's network for social media marketing, though marketers are quick to acknowledge a Google+ presence can enhance search visibility. On the other hand, Facebook's dominance as a marketing platform is clear and undisputed, with the network used by 92 percent of social marketers. We asked Boston dwellers to make a choice: A world without Facebook or a world without Google (spanning Google+ and Google search). Check out the video, and read the blog post below for the social media marketing highlights.
 
Infographic Wordle
Infographic: For Brand Engagement, Visuals Rule
August 27, 2012 From Mashable
What was the last thing you shared on the web? There's a good chance it was either a photo or video. Increasingly, that shareable content is originating from brands. Companies are quickly learning that visual media is one of the most effective ways to share their stories. In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates and they shared videos 12 times more than photo and text posts combined.
 

SPONSORED CONTENT

MORE ON EMAIL >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: