Back in January, we told you about research findings that engagement rates on Facebook brand pages were at about 1 percent. A lot has changed since then, chiefly the controversial tweaking of an algorithm that determines how many people see brand posts and a change to how engagement is measured. So what's that engagement rate now? Still 1 percent. Or, to be precise, 1.4 percent. That's the percentage of fans and friends of fans of the top 200 brand pages on Facebook who are actually engaging with those pages, according to the Ehrenberg-Bass Institute, a marketing think tank based in Australia....
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Video: Google+ or Facebook for Brand Engagement?
October 12, 2012
Google+ now boasts more than 400 million accounts ... but only 150 million active users. There have been debates about the value of Google's network for social media marketing, though marketers are quick to acknowledge a Google+ presence can enhance search visibility. On the other hand, Facebook's dominance as a marketing platform is clear and undisputed, with the network used by 92 percent of social marketers. We asked Boston dwellers to make a choice: A world without Facebook or a world without Google (spanning Google+ and
Google search). Check out the video, and read the blog post below for the social media marketing highlights.
Infographic: For Brand Engagement, Visuals Rule
August 27, 2012
What was the last thing you shared on the web? There's a good chance it was either a photo or video. Increasingly, that shareable content is originating from brands. Companies are quickly learning that visual media is one of the most effective ways to share their stories. In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates and they shared videos 12 times more than photo and text posts combined.