At the intersection of a macro trend and a consumer trend is the opportunity for brands to step up and fill a void to create meaningful, trustworthy relationships with consumers. Marred from events following the global financial meltdown to recent exposés of misbehavior throughout the world, today's cultural environment is one in which trust still needs to be earned. Marry this with the fact that, despite how digitally connected we are, there's been a decrease in physical human interaction. In this environment, it provides brands the opportunity to earn that trust and form and deepen relationships with consumers. ...
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Rio SEO Now Offers Full Line of Social Sharing, Online Word-of-Mouth and Search Marketing Tools
February 1, 2013
From eM+C Weekly
Rio SEO, a provider of software tools for search engine optimization automation and reportingProduct/Service:
Rio SEO Social Media SuiteWhat it Does:
Rio SEO now provides digital marketers with three software products that assist with large-scale, social-sharing campaign analysis as well as social advertising initiatives and digital-influencer activation programs.
You Can No Longer Pay to Pin Content on Tumblr
January 29, 2013
Tumblr's pin feature, which allowed users to literally pin content to the top of every follower's dashboard for 24 hours, has been disabled. The microblog rolled out the feature in late June as a way for users to give their content more emphasis. It cost only $5 a post, a manageable amount that made it attractive to bloggers and major brands alike. Tumblr's $2 highlight feature, which did not move a post to the top of the dashboard but rather let you choose attention-grabbing phrases as you scrolled by, has also disappeared from the Tumblr Dashboard.