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Branded vs. Nonbranded SEM

November 27, 2012
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Whether a company should bid on its own brand name to fortify its search position is a subject of fierce debate. There are reasonable arguments both for and against the practice. This article is going to shy away from arguing for one "correct" answer. Instead, I'll explore some of the key considerations and try to equip you with the information needed to make the right decision for your organization....

 

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