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Brands Are Already Experimenting With Twitter's Vine

January 25, 2013
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Vine, Twitter's GIF-like looping video platform, has been out for less than 24 hours, but some brands are already experimenting with it. Perhaps the most enthusiastic early adopter is Urban Outfitters, which has created two Vines so far. In its official post introducing Vine, Twitter didn't mention any ad possibilities. However, it's easy to see how a brand could use a Vine in a Promoted Tweet....

 

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Twitter CEO Shows Off New Way to Share Videos in Tweets
January 24, 2013 From Mashable

Twitter users may soon have a new way to share videos in their tweets. Dick Costolo, the CEO of Twitter, tweeted on Wednesday morning about making steak tartare, but unlike the more than 5,000 other tweets Costolo has posted to date, this one featured something different: a short embedded video that was made with Vine, a small video-sharing startup that Twitter acquired in October.

 
Mark Simmons
The Importance of Mobile Search, Mobile Websites and Data Sharing in 2013
January 24, 2013 From eM+C Daily
Mobile marketing is witnessing a dramatic change. Not only can we expect to see tremendous growth over the next five years, we can expect to see companies this year continue to find innovative ways to leverage the channel. As the sales of smartphones and tablets continue to rise, it seems there's no end in sight to the popularity of these devices. This translates into nothing but opportunity for brands, marketers, publishers and advertisers.
 

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