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Brands Leverage Influencers’ Reach on Blogs, Social

February 28, 2013
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Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals — generally bloggers or social media users with a greater-than-average reach among consumers — still have a significant presence in the marketplace. And they're prized by marketers for their ability to spread the word about products or services they believe in.
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Facebook to Partner With Acxiom, Epsilon to Match Store Purchases With User Profiles
February 22, 2013 From Ad Age

Facebook is testing out a new kind of ad targeting that will let brands market to users based on what they've bought in stores, according to execs briefed on their plans. The social media network is partnering with data giants including Epsilon, Acxiom and Datalogix to allow retailers to match their own data gathered through shopper loyalty programs to individual Facebook profiles, much like they've done previously with marketers' customer data from their CRM databases.

 
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