Facebook is testing out a new kind of ad targeting that will let brands market to users based on what they've bought in stores, according to execs briefed on their plans. The social media network is partnering with data giants including Epsilon, Acxiom and Datalogix to allow retailers to match their own data gathered through shopper loyalty programs to individual Facebook profiles, much like they've done previously with marketers' customer data from their CRM databases.
Marketers continuously overlook email as a content type to include in their online outreach programs. Content marketing is making positive growth as brands focus on maintaining company blogs and producing engaging visual media to pique consumers' interests. However, email marketing remains an effective tactic to reach new and existing customers, and new data from Knotice and ExactTarget suggest brands should include high-quality email strategies in their ongoing digital marketing efforts.