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Brands Leverage Influencers’ Reach on Blogs, Social

February 28, 2013
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Top brands spend a limited amount of time reaching out to influencers for marketing purposes, but these individuals — generally bloggers or social media users with a greater-than-average reach among consumers — still have a significant presence in the marketplace. And they're prized by marketers for their ability to spread the word about products or services they believe in.
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