Company: SumAll, a social media analytics and business intelligence tools provider
Product/Service: SumAll Traffic for Instagram
What it Does: The analytics tools compare a company's social activity against its web traffic and revenue to calculate its return on social marketing. This particular tool is focused on the photo-sharing social network Instagram.
Coca-Cola has long made happiness part of its brand DNA. Now extending that joy into social media, the iconic brand's Happy Places photo app and social network is encouraging people to share their happy moments with a new photo-sharing social network, Happy Places, and a free mobile app to enable it. The launch comes as Twitter is rumored to be ready to launch a photo filter, a move that Instagram's CEO says doesn't scare him.