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Brands Show Early Enthusiasm for Instagram Web Profiles

November 16, 2012
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After the rollout of Instagram web profiles last week, some users fretted that an online repository for pictures carelessly posted of their voter ballots or Halloween costumes was reason to make their accounts private. Brands, on the other hand, are showing some enthusiasm for Instagram web pages, even if they don't quite know what to do with them yet....

 

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SumAll Launches Instagram Analytics, Newest Add to Social Metrics Suite
November 9, 2012 From eM+C Daily

Company: SumAll, a social media analytics and business intelligence tools provider
Product/Service: SumAll Traffic for Instagram
What it Does: The analytics tools compare a company's social activity against its web traffic and revenue to calculate its return on social marketing. This particular tool is focused on the photo-sharing social network Instagram. 

 
Coca-Cola
Coca-Cola Launches Photo-Sharing App
November 8, 2012 From brandchannel

Coca-Cola has long made happiness part of its brand DNA. Now extending that joy into social media, the iconic brand's Happy Places photo app and social network is encouraging people to share their happy moments with a new photo-sharing social network, Happy Places, and a free mobile app to enable it. The launch comes as Twitter is rumored to be ready to launch a photo filter, a move that Instagram's CEO says doesn't scare him.

 

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