A few weeks ago, hundreds of thousands of viewers huddled around their screens in hopes of catching a first glimpse of Apple's newest tablet, the iPad Mini — a 7.9-inch tablet that's been compared to the likes of the Kindle Fire HD and the Google Nexus 7. It's obvious that Apple's intention with the iPad Mini is to rival its smaller and, arguably, more mobile competitors in the marketplace, but advertisers have historically described the iPad as an "on-the-couch companion," largely used in a lean-back setting. So how will a device change the consumer's innate tablet behavior?...
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Reflecting the Consumer in a Splintered Market
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From eM+C Weekly
Custom content and experiences that appeal to unique tastes occur even within (or maybe especially within) households. On any given day, each family member can watch, listen and participate in their own videos, music and games on their device of choice. Smartphones, tablets, televisions and mp3 players create a splintered environment, so marketers cannot appeal to shared experiences and frames of reference understood by a mass audience.
The Truth About 'Social Search'
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Last week Facebook CEO Mark Zuckerberg took the stage at a TechCrunch conference in San Francisco and said, "Six months ago, we were in a bad place in mobile... There is no doubt we had a bunch of missteps on this. But we've transitioned now and we are a mobile company." Like magic, Facebook's depressed stock popped, rising 7.7% by the end of the next day of trading. Coincidentally, I've been meaning to tell you that while I, too, have had a bunch of missteps, I've transitioned now and today I am pleased to announce that I am a mobile columnist.