eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Bridging the Gap Between On-the-Go and On-the-Couch

November 26, 2012
Get the Flash Player to see this rotator.
 
A few weeks ago, hundreds of thousands of viewers huddled around their screens in hopes of catching a first glimpse of Apple's newest tablet, the iPad Mini — a 7.9-inch tablet that's been compared to the likes of the Kindle Fire HD and the Google Nexus 7. It's obvious that Apple's intention with the iPad Mini is to rival its smaller and, arguably, more mobile competitors in the marketplace, but advertisers have historically described the iPad as an "on-the-couch companion," largely used in a lean-back setting. So how will a device change the consumer's innate tablet behavior?...

 

Companies Mentioned:

More Suggested Content:

Bill Van De Laarschot, Digital River
Reflecting the Consumer in a Splintered Market
November 12, 2012 From eM+C Daily
Custom content and experiences that appeal to unique tastes occur even within (or maybe especially within) households. On any given day, each family member can watch, listen and participate in their own videos, music and games on their device of choice. Smartphones, tablets, televisions and mp3 players create a splintered environment, so marketers cannot appeal to shared experiences and frames of reference understood by a mass audience.
 
Social Search
The Truth About 'Social Search'
September 17, 2012 From AdAge
Last week Facebook CEO Mark Zuckerberg took the stage at a TechCrunch conference in San Francisco and said, "Six months ago, we were in a bad place in mobile... There is no doubt we had a bunch of missteps on this. But we've transitioned now and we are a mobile company." Like magic, Facebook's depressed stock popped, rising 7.7% by the end of the next day of trading. Coincidentally, I've been meaning to tell you that while I, too, have had a bunch of missteps, I've transitioned now and today I am pleased to announce that I am a mobile columnist.
 

SPONSORED CONTENT

MORE ON MOBILE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: