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Email Marketers Who Also Use Social Media Achieve 28% Higher Email Open Rates

March 2, 2012
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VerticalResponse, a provider of self-service marketing solutions for small businesses, released the first in a series of findings that examine email and social media marketing user data among small and mid-sized businesses....

 

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VerticalResponse Launches Mobile App for Social Media Marketing
February 17, 2012 From eM+C Daily

Company: VerticalResponse, a provider of self-service marketing solutions for small businesses, including email and social media marketing, online surveys, event marketing, and direct mail marketing

Product/Service: Roost by VerticalResponse

What it Does: Enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform's most popular features — no matter where they are.

 
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iContact Releases a Social Marketing Solution
October 27, 2011 From eM+C Daily

Company: iContact, an email and social media marketing company

Product/Service: iContact social media marketing solution

What it Does: Integrates social media marketing with email campaigns. Users are able to publish, schedule and track Facebook or Twitter campaigns in one location while gaining deep social media return on investment and measurement into who's viewing their content, where they came from and who’s sharing what.

 

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