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Email Marketers Who Also Use Social Media Achieve 28% Higher Email Open Rates

March 2, 2012
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VerticalResponse, a provider of self-service marketing solutions for small businesses, released the first in a series of findings that examine email and social media marketing user data among small and mid-sized businesses....

 

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VerticalResponse Launches Mobile App for Social Media Marketing
February 17, 2012 From eM+C Daily

Company: VerticalResponse, a provider of self-service marketing solutions for small businesses, including email and social media marketing, online surveys, event marketing, and direct mail marketing

Product/Service: Roost by VerticalResponse

What it Does: Enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform's most popular features — no matter where they are.

 
iContact_logo
iContact Releases a Social Marketing Solution
October 27, 2011 From eM+C Daily

Company: iContact, an email and social media marketing company

Product/Service: iContact social media marketing solution

What it Does: Integrates social media marketing with email campaigns. Users are able to publish, schedule and track Facebook or Twitter campaigns in one location while gaining deep social media return on investment and measurement into who's viewing their content, where they came from and who’s sharing what.

 

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PDF FORMAT

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•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

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PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

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