Company: VerticalResponse, a provider of self-service marketing solutions for small businesses, including email and social media marketing, online surveys, event marketing, and direct mail marketing
Product/Service: Roost by VerticalResponse
What it Does: Enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform's most popular features — no matter where they are.
Company: iContact, an email and social media marketing company
What it Does: Integrates social media marketing with email campaigns. Users are able to publish, schedule and track Facebook or Twitter campaigns in one location while gaining deep social media return on investment and measurement into who's viewing their content, where they came from and who’s sharing what.