We may never know for sure what Kevin Garnett
said to Carmelo Anthony
in a bout of trash talking during the Knicks-Celtics matchup last week at Madison Square Garden. But we do know what the internet thinks he said: "Your wife tastes like Honey Nut Cheerios," referring to Mr. Anthony's wife, La La Anthony. Mr. Garnett and Celtics coach Doc Rivers have denied this, but regardless of whether it's true or false, it drove a lot of Twitter mentions for Cheerios last week, which was up 122,000 comments over its average, good for No. 1 on this week's Brand Chatter Chart....
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4 Twitter Ad Essentials
January 17, 2013
The Associated Press (AP) is accustomed to writing headlines, but it recently made some of its own when it launched a new ad campaign on Twitter. The ads weren't designed to promote the AP, but Samsung. And both parties circumvented Twitter's ad service to buy and place them. Given that the @AP feed has over 1.5 million followers, it's an attractive advertising opportunity for a consumer brand. Still, some objected to the deal, saying it showed a lack of "journalism ethics" by blurring the line between editorial and advertising (AP did clearly label the post "Sponsored Tweet").
Only 18% of Top CEOs Are on Social Networks
January 15, 2013
Only 18 percent of the CEOs of the world's 50 biggest companies by revenue have one or more social networking accounts, according to a study released Tuesday by global PR firm Weber Shandwick. By comparison, the firm conducted a similar study in 2010 and found that 16 percent of the top CEOs had at least one social networking account, suggesting that not much has changed in the past three years. Social networks like Facebook and Twitter may be gaining users at a quick pace, but at least one group continues to be hesitant about joining: CEOs.