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Cat's Out of the Bag in Lay's Crowdsourced Chip Flavor Contest

February 12, 2013
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Did Lay's scoop its own Facebook page? Hyping its popular consumers-choose-the-next-flavor contest, Lay's today on Facebook is still shrouding the promotion in mystery. Three bags of chips are shown labeled with question marks next to a tease that promises the finalists will be announced in "1 More Day." But while fans waited on Facebook, TV viewers got the scoop earlier today. A trio of finalists appeared on "Good Morning America," plugging their flavors: Chicken & Waffles, Cheesy Garlic Bread and Sriracha, according to this ABC News blog post....

 

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CVS names head of digital initiatives
February 11, 2013 From Retailing Today
WOONSOCKET, R.I. — CVS Caremark has announced the appointment of former Staples executive Brian Tilzer as SVP chief digital officer. In his new role, Tilzer will develop and lead teams driving CVS Caremark's company-wide digital innovation efforts and...
 
Cherokee brand and Chinese retailer team on e-commerce presence
February 11, 2013 From Chain Store Age
Sherman Oaks, Calif. — American apparel brand Cherokee Inc. said Monday it has partnered with Chinese hypermarket chain RT Mart to launch an online Cherokee store on China’s largest e-commerce website, Tmall.com. Cherokee will join Gap, Uniqlo, Adidas...
 

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