eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Connect
Follow us on
Advertisement
 

YouTube to Pull the Plug on at Least 60% of its Programming Deals

November 12, 2012
Get the Flash Player to see this rotator.
 
YouTube has helped fund about 160 "channels" as part of a new strategy to make the video site more TV-like. And just like the TV world, YouTube isn't going to renew all of last season's programs. This week, Google's video site will start offering new contracts to some of the channel programmers/creators it signed up in the last year, but not all of them. YouTube figures it will end up reinvesting in up to 40 percent of its original channels by the time the renewal process is done....

 

Companies Mentioned:

More Suggested Content:

YouTube logo
6 YouTube Tools and Tips For Social Media Success
November 9, 2012 From Social Media Today
It seems that YouTube gets overlooked as a social network despite the fact that it's the most popular of the video-sharing sites (Vimeo is second). In fact, 72 hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube, like Google, has tons of free information to help your company succeed at online video. In fact, YouTube gives marketers everything they need to succeed as video creators. The good news is that YouTube is constantly making changes to make the service better.
 
Gangam Style
How to Go Viral Gangnam Style: Great Content, Great Marketing or Both?
November 5, 2012 From The Realtime Report
South Korean rapper Psy's music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15; by Sept. 20 it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity, the content, the marketing, celebrity tweeting or some combination of these elements?
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: