YouTube has helped fund about 160 "channels" as part of a new strategy to make the video site more TV-like. And just like the TV world, YouTube isn't going to renew all of last season's programs. This week, Google's video site will start offering new contracts to some of the channel programmers/creators it signed up in the last year, but not all of them. YouTube figures it will end up reinvesting in up to 40 percent of its original channels by the time the renewal process is done....
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6 YouTube Tools and Tips For Social Media Success
November 9, 2012
From Social Media Today
It seems that YouTube gets overlooked as a social network despite the fact that it's the most popular of the video-sharing sites (Vimeo is second). In fact, 72 hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube, like Google, has tons of free information to help your company succeed at online video. In fact, YouTube gives marketers everything they need to succeed as video creators. The good news is that YouTube is constantly making changes to make the service better.
How to Go Viral Gangnam Style: Great Content, Great Marketing or Both?
November 5, 2012
From The Realtime Report
South Korean rapper Psy's music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15; by Sept. 20 it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity, the content, the marketing, celebrity tweeting or some combination of these elements?