Chirpify for Instagram will enable brands and businesses to do what they were previously able to on Twitter, which is allow consumers to buy, sell, donate and exchange funds without leaving Instagram, monetizing comments within the app. The company already has a variety of launch partners, ranging from the political to celebrities. Partners include Bogs, makers of KONY 2012 Invisible Children; actress and singer Kat Graham; tattoo artist Kat Von D; footwear company KEEN; social agency Love Social; and hip-hop artists Meek Mill and Wale....
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Facebook’s Next Money Maker? Its Version of AdWords in its New App Center Search
November 2, 2012
Facebook added a search box to its App Center yesterday, but what it might do next is more interesting. The social network could soon let developers pay to buy search keyword ads in the App Center search typeahead, similar to the specific name ads in its sitewide search typeahead. And if App Center goes beyond the typeahead and launches a search results page, it could host full-blown AdWords-style search ads.
Rethinking Google+: Value Certainly There, But Mostly for Search
November 1, 2012
From eM+C Daily
While there's much debate around the merits of Google+ (G+) in the world of social media, the search engine optimization benefits of establishing a presence there are reason enough for most businesses and company authors to engage with the G+ audience. Truth be told, providing better search results was a primary driver for Google to launch the offering in the first place.