When's the last time you went shopping around for a new affiliate network? Everyone's heard of the big networks like Commission Junction, LinkShare, Google Affiliate Network, etc., but what about the others? Without searching too hard, you can find hundreds of different affiliate networks on the web, with new ones popping up daily. CPA (cost per acquisition), CPL (cost per lead), CPS (cost per sale), CPC (cost per click), CPM (cost per 1,000 impressions) — it all can become very confusing quite quickly....
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5 Ways to Improve Your Affiliate Relationships in 2013
January 9, 2013
From Marketing Land
If you've researched affiliate management and the factors that contribute to a successful affiliate marketing program, you've likely read that the relationship
is a key component. Like any relationship, you need to start somewhere. Sometimes you're starting from scratch, other times you may have a pre-existing relationship that you can build upon and make better.
Affiliate Marketing Trends for 2013
January 2, 2013
From practical ecommerce
Earlier this year, Forrester Research estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel's ability to produce new-to-file customers, generate incremental customer acquisition and attract consumers who spend more than the average online shopper. While all indicators point to marketers investing more in the affiliate channel in 2013, where and how those budgets are allocated will vary. Here's how I believe we'll see those investments divided among the following five key areas.