A recent study from ClickSquared, a global provider of SaaS cross-channel campaign management software and email services, and The Relevancy Group indicates that while email remains marketing's workhorse, lack of relevancy contributes to deletions, fuels unsubscribe requests and pushes consumers to mark messages as spam. To improve results, marketers must embrace strategies to heighten email relevancy and improve timing. By doing so, they'll increase customer engagement and conversions....
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Planning Your Holiday Email Marketing Calendar
November 12, 2012
From practical ecommerce
Email marketing is a powerful driver of holiday sales, but haphazardly sending emails isn't the way to optimize campaigns. Taking just a few minutes to think about what an email will contain and when it will be sent should help to improve results. What follows is an example of a holiday email calendar. It can be followed as is or used as a source of inspiration for similar calendars. It assumes certain associated marketing initiatives.
5 Brands That Rock Daily Emails
November 12, 2012
From Mashable
Email has a long and colorful history. While some have opined that email is dead — we're looking at you, Zuckerberg — the communication tool is alive and well, even after 41 years. In fact, it's thriving as a business model. We've rounded up five brands that are using email to get their message across, and doing it well.
