

Coca-Cola has long made happiness part of its brand DNA. Now extending that joy into social media, the iconic brand's Happy Places photo app and social network is encouraging people to share their happy moments with a new photo-sharing social network, Happy Places, and a free mobile app to enable it. The launch comes as Twitter is rumored to be ready to launch a photo filter, a move that Instagram's CEO says doesn't scare him.
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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