Earlier this week, Consumer Reports sent its members an email warning them that they might be "unwittingly" being tracked by advertising companies online, and that they should notify their lawmakers if they don't like it. What Consumer Reports failed to disclose is that its own website, ConsumerReports.org, is laden with the full array of advertising-tracking technologies — the very ones it's telling consumers to take action against.
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Reality Check: ‘Do Not Track’ Won't Kill Online Advertising
October 22, 2012
It seems a foregone conclusion among digital marketers that the proposed Do-Not-Track legislation will kill online advertising. How could it not, with restricted access to consumer data, plus regulatory oversight of online ad-tracking efforts? But that's not the case. Anti-tracking legislation will make online advertising more focused and relevant to consumers. It will set into motion a more innovative and prosperous era of digital marketing, dominated by a healthy respect for consumers’ wishes about how their data are collected and used, enabling innovative advertising that meets their needs.
The Real Impact of ‘Do Not Track’
October 17, 2012
Many in the U.S. and Europe are frustrated by the dominant market position held by big U.S.-based players like Facebook, Google, Microsoft, Yahoo, Amazon.com, eBay and others. But nobody is talking about what do-not-track (DNT) legislation or Microsoft's Internet Explorer 10 web browser, which sets DNT "on" by default, means for this situation. There's a giant elephant in the room that defies explanation. If DNT is implemented the way Microsoft, some regulators and hard-core privacy advocates want, the big winners are — wait for it — the biggest American internet companies with their huge, first-party, opt-in databases.