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Contact Data Quality Affects the Customer Experience, Report Finds

January 23, 2013
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Experian QAS, a part of Experian Marketing Services and a provider of address verification software and services, today announced the release of its latest report, Data quality and the customer experience. This report examines current contact data quality perceptions and practices and provides advice on ways to improve the customer experience through accurate data. The study reveals that organizations are diversifying business strategies. On average, large organizations operate in at least four channels. They manage contact data accuracy to improve efficiency, enhance customer satisfaction and enable more informed business decisions....

 

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MORE ON EMAIL MARKETING >>

FROM THE BOOKSTORE

PDF FORMAT

<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

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You’ll also learn:

•	Email Marketing Trends in 2011
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•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
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•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

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<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

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From David Ogilvy on down, the "experts" have claimed "humor doesn't work."  Boy, were they wrong.  

Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many of the world's biggest marketers -- and he shares his test-proven secrets for the first time ever in his new book.  

Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more. 

With forewords by New Yorker Cartoon Editor, Robert Mankoff, and Sandler Training President, Bruce Seidman.  Free "Stu Heinecke Dingbats" font with purchase. 

<b>Note: You must have Adobe Acrobat Reader in order to read Drawing Attention, which is in PDF format.</b> Drawing Attention

(PDF Format) From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many of the world's biggest marketers -- and he shares his test-proven secrets for the first time ever in his...

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MORE ON MANAGEMENT >>

FROM THE BOOKSTORE

Available as a PDF.<BR> <BR>In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures! <BR><BR><EM>The Power of Direct Marketing</EM> provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.<BR> <BR>Emphasis on Short-Term Forecasts! Recognizing that many businesses need to plan for the coming year, included are next-year forecasts, as well as current year data, five-year forecasts and historical context going back one year and five years. <BR><BR>Access the latest top-line data, highlighting: 
<LI>Return on Marketing Investment 
<LI>DM Advertising Expenditures 
<LI>DM-Driven Sales 
<LI>DM-Driven Employment 
<LI>DM Impacts by State and by Industry 
<LI>Plus, Brand New Content! In the 2009-10 Edition, the Power of Direct includes for the first time Mobile Marketing and breaks down internet marketing into 5 channels. As a result, the report slices data along: Data is broken down by channel, industry, and business model including: 15 major channels: 
<LI>Direct mail (Non-catalog) 
<LI>Direct mail (Catalog) 
<LI>Telemarketing 
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<LI>Internet Display Advertising 
<LI>Search Engine Marketing 
<LI>Social Networkng sites 
<LI>Internet (Other) 
<LI>Mobile 
<LI>Direct Response Television 
<LI>Direct Response Radio 
<LI>Direct Response Magazines 
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<b>Quotations, Rules, Aphorisms,
Pithy Tips, Quips, Sage Advice,
Secrets, Dictums and Truisms in
99 Categories of
Marketing, Business and Life</b>
<a href="http://bookstore.napco.com/images/TakeawaysPreview.pdf" target="_blank" class="moreInfo">
<font color = "red">Click Here to Look Inside</font>  
</a>
<i>"Denny Hatch’s latest, Career Changing Takeaways, is an extraordinary reflection of one of the direct marketing industry’s most enduring polymaths. With quotes and “takeaways” on every conceivable aspect of business and marketing life and beyond, it’s the sort of book you’d give your children and children of friends on graduation day as a guide for life, especially in business. Worth having on your desk to look to for inspiration." </i> 
 —Charles A. Prescott. Editor, The Prescott Report

<i>"Often the most profound advice can be distilled into two or three sentences. CAREER-CHANGING TAKEAWAYS is filled with bullet points of advice that really could change the direction of your career. Save the book as a reference and turn to a particular section as you need it, or read it from cover to cover as I did."</i>
 —Arnold Howard, Marketing Director
Paragon Industries
<b>About “CAREER-CHANGING TAKEAWAYS”</b>

Since 2005, Denny Hatch has been writing <b>BusinessCommonSense.com</b> —a free e-newsletter that looks at current news and connects the dots back to the reader's life and career. Every issue contains Takeaway Points—a short collection of bulleted one- and two-liners or short paragraphs at the end of each piece-that summarize why a particular issue might be worth reading.

The very best of Denny's Takeaways have been assembled into this collection that readers can use not only to make career decisions, but also add power, emotion and erudition to their correspondence, memos, reports, PowerPoint presentations, white papers, articles and books.  Here’s a sampling: 

<b>17 Career-Changing Takeaways—
Fascinating, Memorable and Fun </b>

<i>"When you innovate you've got to be prepared for everyone telling you you're nuts."</i>
—Larry Ellison 
Oracle founder, owner of Rising Sun, second largest yacht in the world
 
<i>"You'll never have to apologize for giving people some fun."</i>
—Bill Veeck (1914-1986) 
  Major league baseball owner, author of "Veeck . . . As in Wreck,"
(who sent 3-foot-7-inch stunt man Eddie Gaedel to pinch hit for the Cleveland Browns, August 19, 1951)
 
<i>"The customer or prospect doesn't give a damn about you, your company or your product. All that matters is, 'What's in it for me?"</i>
—Bob HackerDirect marketing guru 
Founder of the Hacker Group, Seattle
 
<i>"It's easy to remember Hacker's dictum (above): Always listen to W-I-I-F-M."</i>
 —Denny Hatch

Here are thousands of takeaways in 99 Categories!  Find the quotable gems that will stick with you and provide the roadmap no matter if you are writing a business letter, hiring or firing an employee, looking for a job, making a speech, or simply maneuvering life!

<b>CONTENTS</b>

Note From Denny Hatch — 1) Advertising — 2) Advertising, Rescinding —  3)  Agencies —  4)  Art & Antiques —  5)  Awards —  6)  Book Publishing —  7)  Brands and Branding —  8)  Brand Trashing — 9) Business, Acquiring a — 10)  Business, Expanding a — 11)  Business Models — 12)  Business, Starting a — 13)  Charities — 14)  Checklists — 15)  Communications, Corporate — 16)  Competition — 17)  Consultant, Being One   — 18)  Consultants, Hiring — 19)  Controls — 20)  Copywriting — 21)  Creativity — 22)  Corporate Culture — 23)  Customer Relationship Magic — 24)  Customers, How to Know — 25)  Data-Data Management — 26)  Data Protection — 27)  Decision Making Process — 28)  Design  — 29)  Direct Mail   — 30)  Direct Mail Copy & Design — 31,  Direct Mail Letters — 32)  Distribution — 33)  Due Diligence — 34)  eBay — 35)  E—Books — 36)  E—mail — 37)  E—marketing — 38)  Employee, Being  One — 39)  Employees, Dealing with — 40)  Energy — 41)  Fulfillment — 42)  Guarantees & Pledges — 43)  Headlines — 44)  Help—Wanted Ads — 45)  Hiring & Firing — 46)  Humor  in  Advertising — 47)  Information, How to Absorb — 48)  Internet — 49)  Internet & Your Career — 50)  Interviews, How to Handle — 51)  Investing — 52)  Job Search — 53)  Job Search: Cover Letters — 54)  Job Search: Résumés — 55)  Leadership à la Gen) George S) Patton, Jr.) — 56)  Legal Matters — 57)  Letters — 57)  Letters in Newspapers — 59)  Life Rules  — 60)  Mailing Lists — 61)  Management — 62)  Marketing — 63)  Marketing, Direct — 64)  Marketing, Guerrilla — 65)  Marketing, Internet — 66)    Marketing, Lead Generation — 67)  Marketing Rules — 68)  Markets, Surrounding Your — 69)  Media — 70)  Media  Selection — 71)  Meetings — 72)  Moonlighting — 73)  Murphy’s Law — 74)  News — 75)  Offers — 76)  Outsourcing — 77)  Overwork — 78)  Politics — 79)  Pre-emptive Advertising — 80)  Pro Bono Work — 81)  Products, Launching New — 82)  Public Relations (P)R)) — 83)  Public Relations, Blitzkrieg — 84)  Public Relations Crises — 85)  Public Speaking — 86)  Researching Competitors — 87)  Spokespersons — 88)  Surveys — 89)  Sweepstakes — 90)  Telemarketing — 91)  Testimonials — 92)  Testing — 93)  Traveling — 94)  Vision, Corporate — 94)  Web Abuse — 96)  Web Content: Free v) Paid — 97)  Website Design — 98)  Women — 99)  Writing

<b>Here are fourteen more Takeaways:</b>

<i>"A great cover letter is the golden key to any job search. Yet despite a glut of advice books and websites, an estimated 85% of cover letters are so flawed that senders never land an interview, career coaches say."</i>
 —Joann S. Lublin, Reporter, The Wall Street Journal

<i>"Always hire A’s. In the first place, they are more fun to work with. Secondly, they push you into excellence."</i>
 —Denny Hatch

<i>"You can observe a lot by just watching."</i>
 —Yogi Berra

<i>"If you want to dramatically increase your response, dramatically improve your offer."</i>
—Axel Andersson
Founder, Axel AnderssonAkademy, Hamburg
 
<i>"Executives talk a blue streak about the importance of developing talent. But many quickly form rigid opinions of staffers, and then resist changing those views despite evidence that employees have matured, become more seasoned or possess talents that weren't apparent when they were first hired. Conversely, some bosses continue to insist that an employee is a star even though he or she was just never that talented."</i>
—Carol Hymowitz
 Reporter, writer, Forbes, The Wall Street Journal
 
<i>"I look for a business I can understand."</i>
—Warren Buffett 
Founder Berkshire Hathaway
 
<i>"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."</i>
—John Wanamaker (1838-1922)
  Legendary retailer
 
<i>"If I had one takeaway point to suggest to horseplayers, private equity firms and venture capitalists, it would be the classic advice of successful horseplayers: Winning is knowing when NOT to bet."</i>
—Denny Hatch
 
<i>"If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there."</i>
—Tom Peters 
Business guru, co-author of “In Search of Excellence”
 
<i>"A neat stall is the sign of a dead horse.”</i>
—Sign on an Ogilvy & Mather office wall. 
 
<i>"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."</i>
—David Ogilvy (1911-1999)
  Founder and Chairman, Ogilvy & Mather,
 
<i>"My advice: Don’t write anything in an email that you wouldn’t want to see on your office bulletin board or hear announced over your company’s loudspeaker."</i>
—Carol Kleiman
  Reporter, The Chicago Tribune

<i>"Legendary direct marketer Bob Hemmings once worked for a jeweler on New York’s West 47th Street diamond district where the merchants rent counters and window space in a kind of giant co-op. Every evening all the jewelers would dutifully take their diamonds out of the showcases and lock them in the safe until the next morning. All the jewelers, that is, except for Hemmings’ boss, who would leave his diamonds out all night and put his customer list in the safe. 'If I lose the diamonds, the insurance company will pay,' he told Hemmings. 'If I lose my customer list, I am out of business.'"</i>
—Denny Hatch

<b>“CAREER-CHANGING TAKEAWAYS,”</b> published February 24, 2011 by The Target Marketing Group, ISBN: 978-1-931068, 260 pp, 6” x 9” trade paperback, perfect bound.
 
<b>About Denny Hatch</b>

Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing. In 1984, with his wife Peggy, he launched the newsletter, Who’s Mailing What!, which was based on a library of over 200,000 direct mail samples. In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for Target Marketing magazine and editor of the e-newsletter, Denny Hatch’s Business Common Sense, published by the Target Marketing Group.  He is the author of:

<u>Business Books</u>

Million Dollar Mailings * Method Marketing * 2,239 Tested Secrets for Direct Marketing Success * priceline.com – A Layman’s Guide to Manipulating the Media

<u>Novels</u>

Cedarhurst Alley * The Fingered City * The Stork

<u>Memoir</u>

Jack Corbett, Mariner CAREER-CHANGING TAKEAWAYS

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life Click Here to Look Inside "Denny Hatch’s latest, Career Changing Takeaways, is an extraordinary reflection of one of the direct marketing industry’s most enduring polymaths. With quotes and “takeaways” on...

ORDER NOW

 

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