eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Contact Data Quality Affects the Customer Experience, Report Finds

January 23, 2013
Get the Flash Player to see this rotator.
 
Experian QAS, a part of Experian Marketing Services and a provider of address verification software and services, today announced the release of its latest report, Data quality and the customer experience. This report examines current contact data quality perceptions and practices and provides advice on ways to improve the customer experience through accurate data. The study reveals that organizations are diversifying business strategies. On average, large organizations operate in at least four channels. They manage contact data accuracy to improve efficiency, enhance customer satisfaction and enable more informed business decisions....

 

Companies Mentioned:

More Suggested Content:

Google Panda Penguin Concept
Google Rolls Out First Panda Refresh of 2013
January 23, 2013 From Search Engine Watch
Beware the Panda. According to a tweet from the official @Google Twitter account yesterday morning, a new data refresh was rolled out. This update, according to the notice, should only affect 1.2 percent of English language queries. No other information is available so far.
 
facebooklogo2
How Facebook's FBX Success Proves Social Data Are Worthless
January 21, 2013 From AdAge
Facebook's announcement of the FBX exchange and its huge success was one of the big stories of 2012 for the data-driven advertising industry. Reports from leading demand-side platforms that access FBX for advertisers show that ads placed on Facebook through the exchange are outperforming the traditional ad exchanges that offer advertising on a wide range of news, information and entertainment websites.
 

SPONSORED CONTENT

MORE ON EMAIL MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

SPONSORED CONTENT

MORE ON MANAGEMENT >>

FROM THE BOOKSTORE

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: