Now we don't normally condone "cheating," but when it comes to writing effective copy for various online marketing channels like Facebook, email or a website, we wholeheartedly approve of you using our copywriting cheat sheet infographic. Producing content and promoting it is a top priority for gaining and retaining customers, but not every marketing channel is the same. Your writing should also accommodate each channel and the audience it attracts....
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Infographics: 7 Pitfalls to Avoid at All Costs
December 19, 2012
From Social Media Today
Some people love infographics, some people don't. But hell, some people don't like social media either; it's all a matter of personal taste. Personally, I like a good infographic (emphasis here on the word good). They have the power to condense pretty intense blog posts into something that delivers the barest, most important bones in a dynamic, colorful and attention-grabbing way, which also makes them a great piece of link bait. Well, the best ones do anyway.
Nearly Half of All Emails Received Now Read on Mobile Devices, Report Finds
December 11, 2012
From Return Path
Return Path, a provider of email intelligence, today announced the results of its global, biannual mobile email report, which revealed that more people are opening email on mobile devices (37 percent) than through webmail using a browser (30 percent). Mobile open share has increased 300 percent since 2010 and shows no sign of slowing, with four out of 10 emails sent being read on a mobile device.