As we enter a hopeful new year, I thought it would be helpful to deliver my top five items in a corporate social media strategy checklist for 2013. And as we also enter a new year of Google changes to the ever-important search algorithm, I will include, as any smart marketer will do, a review of search engine optimization from a social standpoint....
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Instagram Ads Aren't in the Cards (Yet), Founder Kevin Systrom Says
December 6, 2012
From Huffington Post
Instagram's youthful Chief Executive Kevin Systrom allowed himself a luxury at a Paris technology conference that he never feels comfortable doing in San Francisco: wearing a tie. The founder of the popular photo-sharing app, now owned by Facebook, looks less comfortable when asked whether he'll soon be adding advertising to his service. "We don't have any specific plans to share about advertising yet, mostly because we're focused on growing the company as quickly as possible," Systrom said in an interview with Reuters TV at LeWeb technology conference in Paris. The decision, he conceded, may no longer be his alone.
Social Media Use is Soaring; Time to Reconsider Your 2013 Strategy
December 5, 2012
From Social Media Today
Nielsen's social media report for the third quarter shows some amazing growth in the use of social media. The report indicates that two factors are driving the change: more people are using mobile phones and tablets to access the networks along with the proliferation of new social platforms. Two areas where social media is evolving: the phenomenon of multiple screening setting up what Nielsen calls the global living room and the use of social media as a customer care channel.