This has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. New concepts like AuthorRank, Link Disavow Tool and social signals vs. backlinks have challenged search engine optimization experts to review current strategies. Among all the change and ambiguity, the ability to drive incremental revenue and/or leads has remained constant. The upcoming year will present new obstacles and opportunities for agile search marketers....
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No, That Wasn't a Google Panda Update You Felt
December 19, 2012
From Search Engine Land
Last Thursday, there were many webmasters and SEOs who felt Google had a major algorithm or index update. The update was thought to be the size of a major algorithm update such as when Google pushed out Panda, Penguin or any of those other major updates. A Google spokesperson told us there was no update that they were aware of. In fact, they told us there was definitely no Panda update and as far as they know, no other update that took place on or around Thursday, Dec. 13.
SEO: Working Around a Redesign
December 18, 2012
From practical ecommerce
When a redesign or platform change looms in your site's future, it's easy to turn off all search engine optimization work and focus on planning the new site. After all, why bother making changes that will just be overwritten when you launch the new site? Focusing on a few key areas will enable you to continue improving SEO without fear of wasted work when the new site goes live.