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D-Commerce And The Pixel Web: The Future of E-tailing

December 28, 2012
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There are 2 broad trends that will change the way marketers think about promoting products: Text web is changing to a hyper-visual Pixel Web and demand creation is shifting from the search box to curated feeds and giving rise to discovery commerce or d-commerce. The Web is changing from a collection of text and links to a hyper-visual Pixel Web turning into a Web of things and objects. Because images are easy to produce, consume, share and collect, they democratize influence and breed a new tribe of highly engaged brand advocates and influential users. 

 

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2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better. In 2012, consumers who were once wary of virtual buying, continued to increase their spending online, where they've discovered that better optimized and personalized sites are starting to offer them a richer, more relevant online experience. Marketers, once dependent on gut instinct and guessing games, now use easy-to-use, sophisticated tools to create sites driven by real-time user behaviors and data.
 
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Company: SignatureLink, an online and mobile payment fraud solution provider
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