One of Google's oldest features is Google Alerts, where you can enter keywords you want to monitor and get an email report each day about any new search results that match those terms. It was awesome, but for several weeks it's become nearly useless. My long-standing settings have been for Google to check each day against "Everything" and bring back any new listings with my name in them. ...
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What's a 'Like' Worth? Ask Facebook's Graph Search
February 15, 2013
From AdAge
"How many 'likes' do you have?" Until very recently, skeptics argued that social marketers were obsessed with building social media followings while unable to articulate the value of a fan. Well, that changes with Facebook Graph Search, which will make the ROI of a Facebook following as easy to measure as SEO efforts on Google. Welcome to the new era of SEO: instead of links and keywords, it's "likes" and "check-ins" that will get your business to the top of the search results.
Important SEO Habits to Adopt for Post-Panda, Penguin Era Survival
February 15, 2013
From Search Engine Journal
In a constantly changing search engine optimization landscape, it's important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in their search engine results pages, thereby widely affecting the rankings of the various websites.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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