It's amazing that even seasoned advertisers have misconceptions about what pay per click (PPC) can and cannot accomplish for a business. It's time to debunk a few common myths and misconceptions about PPC advertising:...
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4 Ways To Determine Your Starting Bids
January 16, 2013
From Search Engine Land
While ad testing, proper account setup and conversion tracking are necessary for a successful account, you can't get any data without a competitive bid. If your bid is too low, then your ad never shows. If your bids are too high, then you can quickly lose a lot of money; and if you are new to PPC, then you might decide that PPC doesn't work and abandon the medium.
12 PPC Resolutions for 2013
January 4, 2013
It's going to be a tough year for many pay-per-click (PPC) search marketers, a class of which you may be a member. Google and Bing have added additional functionality in both ad formats and targeting, and these new capabilities are likely to make your life more complex by making it more difficult to optimally prioritize your tactics and experiments. Mobile traffic (across both smartphones and tablets) is exploding and the emerging set of hybrid tablet/laptop/notebook machines is further confusing the marketplace.