The tantalizing promise of a single button that prevents ads from tracking your online behavior is fizzling fast. More than nine months after the Obama administration, digital advertisers, browser makers and privacy advocates agreed in principle to create a "Do Not Track" mechanism for Web browsing, the tool is no closer to becoming a reality than it was in February. In fact, the entire plan is on life support....
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Consumer Reports Says Do Not Track, But Tracks Anyway
November 21, 2012
From Ad Age
Earlier this week, Consumer Reports sent its members an email warning them that they might be "unwittingly" being tracked by advertising companies online, and that they should notify their lawmakers if they don't like it. What Consumer Reports failed to disclose is that its own website, ConsumerReports.org, is laden with the full array of advertising-tracking technologies — the very ones it's telling consumers to take action against.
Reality Check: ‘Do Not Track’ Won't Kill Online Advertising
October 22, 2012
From AdAge
It seems a foregone conclusion among digital marketers that the proposed Do-Not-Track legislation will kill online advertising. How could it not, with restricted access to consumer data, plus regulatory oversight of online ad-tracking efforts? But that's not the case. Anti-tracking legislation will make online advertising more focused and relevant to consumers. It will set into motion a more innovative and prosperous era of digital marketing, dominated by a healthy respect for consumers’ wishes about how their data are collected and used, enabling innovative advertising that meets their needs.
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