The pregnancy of 30-year-old tech entrepreneur Sally was announced to the world through her husband's Facebook page, after he tagged her in a photograph showing a positive home pregnancy test. Two months later, while Sally was browsing Facebook, she noticed a Huggies ad. Sally had never "liked" Huggies or any baby-related posts or pages. Nor had she posted about her pregnancy, so she figured Facebook had connected the dots between her husband's status update and his relationship with her. Did Facebook and its client, Huggies, know she was pregnant? It depends on whom you ask.
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Why the Most Interesting Man in the World Doesn't Tweet
September 6, 2012
From AdAge
The "Most Interesting Man in the World" runs with the bulls and parachutes out of airplanes, but he doesn't tweet. "He doesn't sit behind a computer. He's out there experiencing life," said Heineken USA Chief Marketing Officer Lesya Lysyj, explaining why the importer's Dos Equis brand doesn't tweet in the popular character's voice. "Anything to do with technology isn't something that seems like where he would be spending his time." The beer company, on the other hand, has spent plenty of time with technology lately, inking a high-profile global deal with Facebook.
Facebook Cracks Down on ‘Like’ Fraud
September 5, 2012
From ClickZ
Facebook is cracking down on scammers who use malware and fraud to generate phony "Like" votes. The company said it will increase its use of automated tools to detect and remove fraudulent Likes. The effort will include the use of updated security components that can better identify suspect behavior. "On average, less than 1 percent of Likes on any given page will be removed, providing they and their affiliates have been abiding by our terms," the company said.
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