Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution. Women account for over 80 percent of the site's users, and with women responsible for around 85 percent of all consumer purchases, it's no surprise companies have flocked to take advantage of the site. Increasingly, women entrepreneurs find Pinterest playing an important role in the success of their businesses. And it doesn't seem to matter whether they're primarily selling products through online channels or offering "real world" services or experiences — Pinterest is still pulling in the customers.
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As social media matures, it's no longer a test outside of your budget. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Therefore, you must coordinate and integrate social media into your overall marketing plans to maximize efficiency and effectiveness. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. (BTW, use these charts to persuade your management team!)
The Rise of Social Discovery and Affiliate Marketing
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Even if you didn't know what social discovery is, you probably find yourself using it all of the time. You get on Spotify and check out what your friends are listening to. You check Twitter's trending topics for the top talk of the day. Stumble (Upon) some peer-shared images and scroll Pinterest for dinner recipe ideas. You get lost in reddit looking at the latest /r/news (or not). Social discovery is all over the web, and its because of us- the users.