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Dunkin' Donuts is solidifying its position in mobile with a new campaign that drives engagement through Instagram and Twitter, as well as educates consumers about the company's new mobile payments application. The coffee giant has turned to mobile and social to help bolster its Halloween efforts and get consumers in the spirit. As part of the campaign, Dunkin' Donuts has rolled out new Halloween-themed mobile cards.
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
