"ECU has used the mark 'Tomorrow Starts Here' for over a decade, including in national advertisements and publications such as Forbes
," Chancellor Steve Ballard said in a statement.The U.S. university said on Friday that it is seeking damages for unauthorized use of the trademark, which it said is "a university-wide brand that represents an overlapping field of goods and services when compared with that of Cisco". A Cisco spokeswoman said the complaint came as a surprise....
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The Emergence of the ‘Freemium’ Market
December 1, 2011
From eM+C Daily
A new type of market structure is needed to explain a zero or marginal cost, technology-delivered services market. The answer is a freemium market structure. As the name suggests, services offered via a freemium model are segmented into “free” and “premium” offerings. With essentially zero costs for serving additional customers, there can be a significant amount of entry into a freemium market once technology and programming costs have been met. The successful freemium product seller survives by offering free products and services that create a sufficiently large market base. A fraction of that customer base is then upsold to premium products that contain differentiated value offerings.