eBay is ecstatic about mobile, just not about mobile advertising. Devin Wenig, eBay's president of global marketplaces, said in an interview that next year the company will stop running mobile ads inside of its applications. "We aren't happy with the user experience and we don't need the money," he said. This year, eBay displayed ads inside of its iPhone app as an experiment, but found that they were distracting and cluttered up the smaller screens. The ads also didn't deliver meaningful revenue....
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Omnichannel is equally compelling to chief marketing officers as it is confounding because it promises the Holy Grail of marketing: the ability to seamlessly connect with consumers in real time across all available marketing channels with a consistent and relevant message. At its core, omnichannel is about customer data and a CMO's ability to collect and connect it. The appeal of this is obvious. It's also intimidating. The challenge for most brands is how to effectively capture, monitor and combine all this information in a holistic way that provides consumers with the unique shopping experiences that omnichannel promises.
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Many in the U.S. and Europe are frustrated by the dominant market position held by big U.S.-based players like Facebook, Google, Microsoft, Yahoo, Amazon.com, eBay and others. But nobody is talking about what do-not-track (DNT) legislation or Microsoft's Internet Explorer 10 web browser, which sets DNT "on" by default, means for this situation. There's a giant elephant in the room that defies explanation. If DNT is implemented the way Microsoft, some regulators and hard-core privacy advocates want, the big winners are — wait for it — the biggest American internet companies with their huge, first-party, opt-in databases.
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