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Email Marketers Struggling to Connect With Consumers, Survey Finds

January 30, 2013
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Return Path, a provider of email intelligence, announced the results of its latest Email Intelligence Report, which shows consumers reading less of their email across most sender categories. Senders in the shopping category, for example, saw read rates drop to 15% in Q4 of 2012 compared to Q4 of 2011. Other sectors that saw significant declines in quarter-over-quarter read rates include social networks, news providers, travel- and jobs-related senders. Not all senders suffered setbacks in Q4-2012, though: The top 100 internet retailers enjoyed far better subscriber engagement than their smaller peers and also achieved higher inbox placement rates......


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The Research Division of the Target Marketing Group, DirectMarketingIQ ( is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

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