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Email Marketers Struggling to Connect With Consumers, Survey Finds

January 30, 2013
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Return Path, a provider of email intelligence, announced the results of its latest Email Intelligence Report, which shows consumers reading less of their email across most sender categories. Senders in the shopping category, for example, saw read rates drop to 15% in Q4 of 2012 compared to Q4 of 2011. Other sectors that saw significant declines in quarter-over-quarter read rates include social networks, news providers, travel- and jobs-related senders. Not all senders suffered setbacks in Q4-2012, though: The top 100 internet retailers enjoyed far better subscriber engagement than their smaller peers and also achieved higher inbox placement rates......

 

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