Return Path, a provider of email intelligence, announced the results of its latest Email Intelligence Report, which shows consumers reading less of their email across most sender categories. Senders in the shopping category, for example, saw read rates drop to 15% in Q4 of 2012 compared to Q4 of 2011. Other sectors that saw significant declines in quarter-over-quarter read rates include social networks, news providers, travel- and jobs-related senders. Not all senders suffered setbacks in Q4-2012, though: The top 100 internet retailers enjoyed far better subscriber engagement than their smaller peers and also achieved higher inbox placement rates......
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Video is a great addition to any content mix. It's highly engaging, a great way to humanize your brand and can provide incredible value to consumers, to list just a few benefits. But for small businesses, producing video content can be challenging for several reasons: hiring a production house is expensive; self-shot video can lack the quality and polish of professional video; a lack of experience makes the thought of producing video content nerve-racking. All of these reasons are valid, but none should deter you from producing what could be amazing video content.