Return Path, a provider of email intelligence, announced the results of its latest Email Intelligence Report, which shows consumers reading less of their email across most sender categories. Senders in the shopping category, for example, saw read rates drop to 15% in Q4 of 2012 compared to Q4 of 2011. Other sectors that saw significant declines in quarter-over-quarter read rates include social networks, news providers, travel- and jobs-related senders. Not all senders suffered setbacks in Q4-2012, though: The top 100 internet retailers enjoyed far better subscriber engagement than their smaller peers and also achieved higher inbox placement rates......
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Laurent Faracci, U.S. chief strategy and marketing officer of Reckitt Benckiser, acknowledges that he works for one of the most cost-focused marketers around. When such a tough customer finds that a Facebook program pays off, it may carry Nixon-goes-to-China weight. That may be why most attendees at Facebook's first CPG Summit on Jan. 17 stuck around to the bitter end in a cramped space near the Jacob Javits Convention Center in New York to hear what Mr. Faracci had to say. And the results were encouraging -- at least for RB and Facebook.
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January 29, 2013
From Social Media Today
Video is a great addition to any content mix. It's highly engaging, a great way to humanize your brand and can provide incredible value to consumers, to list just a few benefits. But for small businesses, producing video content can be challenging for several reasons: hiring a production house is expensive; self-shot video can lack the quality and polish of professional video; a lack of experience makes the thought of producing video content nerve-racking. All of these reasons are valid, but none should deter you from producing what could be amazing video content.
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