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Planning Your Holiday Email Marketing Calendar

November 12, 2012
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Email marketing is a powerful driver of holiday sales, but haphazardly sending emails isn't the way to optimize campaigns. Taking just a few minutes to think about what an email will contain and when it will be sent should help to improve results. What follows is an example of a holiday email calendar. It can be followed as is or used as a source of inspiration for similar calendars. It assumes certain associated marketing initiatives....

 

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Mistaken predictions about the demise of people and things are relatively common. In the 1990s, brick-and-mortar bank branches were declared dead. ATMs and internet banking were supposed to result in the end of the local bank branch. Over the last few years, similar thoughts have been shared regarding email's fate in the digital marketing mix. Social media, SMS and mobile apps have been touted as "email killers." In the background, Facebook, Twitter and other brands have strengthened their use of email marketing to improve customer relationships.
 
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A solid email marketing strategy is imperative to brick-and-mortar and web retailers who want their products and services in consumers’ carts this holiday season. The proliferation of mobile devices means that successful campaigns must appeal to both desktop and mobile users. This also necessitates a change in tactics for content and design. Mobile devices not only have smaller screens, but different capabilities. Use the following tips to help design mobile-friendly email marketing campaigns that will deck the halls with sales this season:

 
 

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