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Email is Top Area of Marketing Investment in 2013, Survey Finds

December 12, 2012
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StrongMail, a provider of email marketing and cross-channel marketing solutions for enterprises, today announced the results of its 2013 Marketing Trends survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the new year. Respondents identified email marketing, social media and mobile as the most popular channels for receiving increased investment in 2013. The survey results also highlights the importance of managing big data effectively, as data integration is identified as the top email marketing challenge for 2013....

 

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6 Benefits of Integrating Email Marketing and CRM
December 10, 2012 From eM+C Daily
Your email marketing and CRM systems are much like your sales and marketing teams. Each has a defined role in a shared component of the organization. They may touch the same group of people in different ways and at different times, but are most effective when they collaborate and work on shared objectives.
 
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Email Marketing's Evolution in a Mobile World
December 5, 2012 From eM+C Daily

With smartphones seemingly glued to consumers' hands, marketers have realized they need to leverage the mobile devices in order to reach their customers and prospects. This is most definitely true for email marketers. According to digital marketing agency Knotice, 36 percent of all emails are now opened on mobile devices. Brands have been presented with a choice: develop a mobile email strategy or be left behind.

 

 

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