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Email Marketing Trends to Watch in 2013

December 19, 2012
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The new year is fewer than three weeks away, but it's not too early to predict the trends that will shape email marketing in 2013 and beyond. My outlook remains positive. Email is still evolving despite continuing claims that the channel is dead or dying. Below are my predictions for 2013, along with my recommendations for keeping your email program relevant as digital marketing evolves.

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Email is Top Area of Marketing Investment in 2013, Survey Finds
December 12, 2012 From PYMNTS.com
StrongMail, a provider of email marketing and cross-channel marketing solutions for enterprises, today announced the results of its 2013 Marketing Trends survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the new year. Respondents identified email marketing, social media and mobile as the most popular channels for receiving increased investment in 2013. The survey results also highlights the importance of managing big data effectively, as data integration is identified as the top email marketing challenge for 2013.
 
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Small businesses often question how they can use email marketing to grow their business. The daily deal craze, largely driven by email, is hot but not suited to every type of business. There are many new and old ways to use email to drive new customers and retain existing customers.
 

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