Worldata's Fall 2012 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. The index shows significant price drops in two of the permission-based email list categories — consumer files and medium-large business files. Consumer email is at an all-time low price point for any category tracked by the List Price Index. The availability of email list rental files continues to grow while the overall economic conditions remain flat in terms of growth. This abundance of availability is helping to drive down the overall CPMs of email rental files....
More Suggested Content:
How to Use Dynamic Engagement Targeting to Improve Email Deliverability
November 15, 2012
From eM+C Daily
It's no secret: Sometimes deliverability experts and email marketers disagree — occasionally to an extreme. Perhaps you've heard, or participated in, a conversation like this one: Deliverability expert: "If you want to deliver to the inbox, stop sending to recipients who don't open or click your messages." Email marketer: "We lose a lot of revenue if we don't mail to those recipients. Someone needs to be responsible for that." There's truth to both perspectives.
Despite Social Frenzy, Marketers’ Love Affair With Email Isn't Waning, Study Finds
November 14, 2012
A recent study from ClickSquared, a global provider of SaaS cross-channel campaign management software and email services, and The Relevancy Group indicates that while email remains marketing's workhorse, lack of relevancy contributes to deletions, fuels unsubscribe requests and pushes consumers to mark messages as spam. To improve results, marketers must embrace strategies to heighten email relevancy and improve timing. By doing so, they'll increase customer engagement and conversions.