Advertisement
 

Emails That Say Thanks Get More Opens, Clicks

November 26, 2012
Get the Flash Player to see this rotator.
 
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word "Thanks" or "Thank You" in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29 percent higher....

 

More Suggested Content:

Email symbol
Is Your Email Marketing Holiday Ready?
November 23, 2012 From Business 2 Community

Black Friday, Cyber Monday and Small Business Saturday are upon us, and the intense weeks of holiday shopping and spending still to come makes email marketing a must. Our customer email data shows that email send volume increased 10 percent from October 2011 to November 2011 — not surprising, considering the major opportunity! So how can you make your holiday offers and emails stand out in crowded inboxes this holiday season? Follow these quick and easy tips to send emails that get clicked, not deleted, this holiday season.

 
Chad White
3 Pre-Thanksgiving Holiday Email Marketing Predictions
November 21, 2012 From eM+C Daily
In advance of the long Thanksgiving holiday weekend, Chad White, research director and email expert for marketing software company Responsys and founder of the Retail Email Blog, which monitors the email marketing campaigns of more than 100 top online retailers, offers the following holiday email marketing predictions:
 

SPONSORED CONTENT

MORE ON EMAIL MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: