As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word "Thanks" or "Thank You" in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29 percent higher....
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Is Your Email Marketing Holiday Ready?
November 23, 2012
From Business 2 Community
Black Friday, Cyber Monday and Small Business Saturday are upon us, and the intense weeks of holiday shopping and spending still to come makes email marketing a must. Our customer email data shows that email send volume increased 10 percent from October 2011 to November 2011 — not surprising, considering the major opportunity! So how can you make your holiday offers and emails stand out in crowded inboxes this holiday season? Follow these quick and easy tips to send emails that get clicked, not deleted, this holiday season.
3 Pre-Thanksgiving Holiday Email Marketing Predictions
November 21, 2012
From eM+C Weekly
In advance of the long Thanksgiving holiday weekend, Chad White, research director and email expert for marketing software company Responsys and founder of the Retail Email Blog, which monitors the email marketing campaigns of more than 100 top online retailers, offers the following holiday email marketing predictions: