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Emails That Say Thanks Get More Opens, Clicks

November 26, 2012
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As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word "Thanks" or "Thank You" in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29 percent higher....

 

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