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Emails That Say Thanks Get More Opens, Clicks

November 26, 2012
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As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word "Thanks" or "Thank You" in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29 percent higher....

 

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Black Friday, Cyber Monday and Small Business Saturday are upon us, and the intense weeks of holiday shopping and spending still to come makes email marketing a must. Our customer email data shows that email send volume increased 10 percent from October 2011 to November 2011 — not surprising, considering the major opportunity! So how can you make your holiday offers and emails stand out in crowded inboxes this holiday season? Follow these quick and easy tips to send emails that get clicked, not deleted, this holiday season.

 
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