Connect
Follow us on
Advertisement
 

Europe Will Likely Force Google to Change Search Practices

January 11, 2013
Get the Flash Player to see this rotator.
 
Get the Flash Player to listen to this audio.
 
Google may have gotten off with a slap on the wrist in the United States for its search practices, but it doesn't look like it will get off so easily in Europe. Joaquín Almunia, the European Union's competition chief, told the Financial Times Thursday he believes European regulators will demand Google change the way its own products are displayed in search or else face hefty fines for "diverting traffic" away from competitors' products. "We are still investigating, but my conviction is [Google] are diverting traffic," Almunia told the Financial Times....

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Google Logo no caption
Google, Mobile Search and the Paradox of Competition
January 10, 2013 From Search Engine Land
How much does Google figure into the "future of search," whose advances will largely be determined by mobile and nontraditional devices? That's a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies it sees as threats. On the other hand its traditional search model and content presentation aren't well-suited to a range of new search and discovery scenarios that are emerging.
 
Podcast: Why Google+ Needs to Be a Part of Your 2013 Social Marketing Strategy
Podcast: Why Google+ Needs to Be a Part of Your 2013 Social Marketing Strategy
January 10, 2013 From eM+C Daily
Listen in as Guy Kawasaki, entrepreneur and author, discusses his best-selling book, "What the Plus!," with eM+C's Online Content Editor Caitlin Sullivan. Topics include a...
 

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

Is fundraising fun for you? Are your board members beating down your door with new donors that are ready to make a gift? If that’s not your reality yet, Ask Without Fear! by author, speaker, and fundraising expert Marc A. Pitman is for you!In plain English, Marc:Reveals how to take the fear out of asking for – and getting – large gifts!Explains in a step-by-step, easy to remember process how to building authentic relationships with your donors – and help them connect with your cause in the way that matters most to them!Identifies time-tested research tools to help you plan your fundraising campaign and get to know your donors, and more! Ask Without Fear!

Is fundraising fun for you? Are your board members beating down your door with new donors that are ready to make a gift? If that’s not your reality yet, Ask Without Fear! by author, speaker, and fundraising expert Marc A. Pitman is for you!In plain English, Marc:Reveals how to take the fear out...

ORDER NOW

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: