Google may have gotten off with a slap on the wrist in the United States for its search practices, but it doesn't look like it will get off so easily in Europe. Joaquín Almunia
, the European Union's competition chief, told the Financial Times
Thursday he believes European regulators will demand Google change the way its own products are displayed in search or else face hefty fines for "diverting traffic" away from competitors' products. "We are still investigating, but my conviction is [Google] are diverting traffic," Almunia told the Financial Times
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Google, Mobile Search and the Paradox of Competition
January 10, 2013
From Search Engine Land
How much does Google figure into the "future of search," whose advances will largely be determined by mobile and nontraditional devices? That's a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies it sees as threats. On the other hand its traditional search model and content presentation aren't well-suited to a range of new search and discovery scenarios that are emerging.