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Evolving Your SEO: Moving Toward a Content Marketing Approach

January 7, 2013
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The search industry is booming. Competition for keywords — organic or paid — has never been higher. All forms of digital content multiply and prosper. Underneath it all, however, tectonic plates are shifting. Slowly but surely, almost everything that used to constitute search engine optimization has become ineffective, risky or inappropriate for most brands. SEO tactics are being taken off the table and a gap has begun to arise between what's needed — digital visibility — and the tactics, tools and business processes needed to achieve it. ...

 

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SEO
5 Trends Shaping SEO & Content Marketing in 2013
December 28, 2012 From Search Engine Watch
The Mayan calendar ended this month. Contrary to the "predictions," it wasn't the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let's take a quick look at the history of web content and trends for 2013.
 
ecommerce
D-Commerce And The Pixel Web: The Future of E-tailing
December 28, 2012 From Search Engine Watch
There are 2 broad trends that will change the way marketers think about promoting products: Text web is changing to a hyper-visual Pixel Web and demand creation is shifting from the search box to curated feeds and giving rise to discovery commerce or d-commerce. The Web is changing from a collection of text and links to a hyper-visual Pixel Web turning into a Web of things and objects. Because images are easy to produce, consume, share and collect, they democratize influence and breed a new tribe of highly engaged brand advocates and influential users. 

 

 

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